For 50 years, Japan's Pachinko was considered petty gambling. Now promoters of this huge industry dream of taking over the world.
By Yukihiro Hatano

"Well, what do we have? We have this unique pachinko culture that we've been nurturing for the last 50 years. Suppose we showed the world how we've joined multimedia with that culture, and how it has given birth to this wonderful new entity that everyone just loves. It'd be something America has no way of competing against.

"What I mean, of course, is that I want to export pachinko. I want to broadcast pachinko culture to the world. To be more specific, I say why not take our vision to Las Vegas? Why not take it to Hawaii? Near Oakland, they're experimenting with interactive cable TV. Why not take our vision there?"

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The World Is Next